News

Advertising of banks under close scrutiny of NBS starting April 1, 2019 - No more “fine print”

Monday, 01. Apr 2019.

Starting today ( Monday, April 1, 2019) all banks and financial institutions will be required to adjust the font size to their future commercial published in the papers, on television , internet portals, social networks and mobile applications.

As of today the National Bank of Serbia (NBS) will control the way the providers of financial services advertize and will monitor whether the expressions used in their commercials such as “without interest”, “no additional expenses”, “we return money...”, “gifts included”, etc. are in accordance with the facts.

The banks were given a deadline until June 1 to modify their existing commercial with the new regulation effective as of today.

New rules pertain to advertising in electronic and print media, online, over the phone ads, and also through mobile applications, on billboards, advertising boards in banks, city transport, airports, bus stations and elsewhere.

When it comes to ads in electronic media minimum required font size must be 17pt, for print media minimum size is 9pt, for posters and a-boards the size is 30pt whereas the font size on billboard ads must be 90pt minimum.


Source: eKapija

15. Jul 2019.
Building land up for sale in Belgrade

11. Jul 2019.
Fifteen new laws to be adopted this autumn

05. Jul 2019.
Property of Elektronska Industrija Nis up for sale

05. Jul 2019.
Company M6 EDEN SRB leaving BIP – New strategic partner being sought

03. Jul 2019.
Chinese company to invest USD 300 million in modernization of Smederevo steel mill by 2021

27. Jun 2019.
EU negotiations Chapter 9, pertaining to financial services, opens

14. Jun 2019.
Value of potential joint projects of Serbia and China over EUR 8 billion

12. Jun 2019.
German company ZF opens car component plant in Pancevo – Construction of scientific research center

31. Maj 2019.
Public call for statements of interest in purchasing Komercijalna Banka opens

20. Maj 2019.
IMF confirms economic growth of Serbia of 3.5%

19. Maj 2019.
German company Paschal to come to Cacak?

10. Maj 2019.
State sells its share in Jubmes Banka to Alta Pay Group at the stock exchange

08. Maj 2019.
Stamparija Borba to take over Kompanija Novosti from Milan Beko

07. Maj 2019.
Three loan agreements on projects worth USD 142 million signed with World Bank

17. Apr 2019.
Sinisa Mali opens trading at London Stock Exchange

26. Mar 2019.
Komercijalna Banka realizes record high profit of EUR 71 million – Deposits higher by 11% compared t

21. Mar 2019.
NIS and MET Group to build wind park in Plandiste

21. Mar 2019.
Chinese company Jinlong soon to become majority owner of Ikarbus

18. Mar 2019.
P[amp]O Ports Dubais application for privatization of Port of Novi Sad deemed valid

15. Mar 2019.
NBS records after-tax profit of RSD 30.66 billion in 2018

15. Mar 2019.
Sberbank to sell Agrokor stake after restructuring, IPO possible

11. Mar 2019.
Jagodinska Pivara sold for RSD 50 million

25. Feb 2019.
FAM Krusevac sold to American company Valvoline for EUR 9.5 million – Local brand not to be disconti

20. Feb 2019.
EBRDs first investment in local currency bond in Serbia

18. Feb 2019.
Coca-Cola HBC begins process of acquisition of Bambi worth EUR 260 million

12. Feb 2019.
Commission for Protection of Competition authorizes purchase of Masko cable operator by Telekom Srbi

12. Feb 2019.
Consulting company selected for valuation of Lasta

10. Feb 2019.
Tanjug and Dow Jones sign agreement on cooperation

08. Feb 2019.
Vinci to present plans for Belgrade Airport on February 13