News

Advertising of banks under close scrutiny of NBS starting April 1, 2019 - No more “fine print”

Monday, 01. Apr 2019.

Starting today ( Monday, April 1, 2019) all banks and financial institutions will be required to adjust the font size to their future commercial published in the papers, on television , internet portals, social networks and mobile applications.

As of today the National Bank of Serbia (NBS) will control the way the providers of financial services advertize and will monitor whether the expressions used in their commercials such as “without interest”, “no additional expenses”, “we return money...”, “gifts included”, etc. are in accordance with the facts.

The banks were given a deadline until June 1 to modify their existing commercial with the new regulation effective as of today.

New rules pertain to advertising in electronic and print media, online, over the phone ads, and also through mobile applications, on billboards, advertising boards in banks, city transport, airports, bus stations and elsewhere.

When it comes to ads in electronic media minimum required font size must be 17pt, for print media minimum size is 9pt, for posters and a-boards the size is 30pt whereas the font size on billboard ads must be 90pt minimum.


Source: eKapija

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