LeadDelta, an innovative startup from Serbia, has successfully closed its earliest financing phase by collecting capital amounting to over USD 800,000. Its main advantage over the competition, which was seeking to attract investments at the same time, was a quicker development and the growth of the number of users, as well as their satisfaction with the service. In securing the finances, as the company announced, exclusively local “angel” investors participated. In addition to this success, LeadDelta was recently pronounced the best SaaS product in the world by the prestigious American platform Product Hunt.

The LeadDelta software was developed in response to the expansion of digital channels in sales interactions between companies and the purchasers of their services. It is meant for B2B professionals and teams for the management of business connections so that they can be helped in building better relations with them. With the help of this tool, the users can more effectively sell, employ and market their products and services through a unified network of contacts.

In the past few months, LeadDelta has attracted considerable attention from investors who have recognized the value and the potential of the innovative software solution it offers. It therefore also successfully passed the first Serbian accelerator, that is, the program for startups with high potential – Katapult.

Among the investors is Tihomir Bajic, the founder of the organization Serbian Entrepreneurs, which was created with the intention for Serbian entrepreneurs in diaspora to boost the development of the startup ecosystem in Serbia and help other entrepreneurs abroad with their suggestions, experiences, contacts and networking.

The LeadDelta startup plans to remain a global leader in the market of modern solutions for client relation management and to win new market segments with the help of artificial intelligence and big databases.